Max to launch on february 27 in all 39 territories across Latin America and The Caribbean

Posted on 2024-01-24

HBO Max will become Max, the entertainment destination to watch that will bring

Latin American audiences together with an unparalleled catalog of fan-favorite

content, iconic brands, and exclusive new productions through an enhanced user


MIAMI, FL. – January 24, 2024 – Warner Bros. Discovery announced today that

its streaming platform Max will launch on February 27 in Latin America, the first

international region to introduce the platform as part of its global rollout. Max will be

the entertainment destination that will bring local audiences closer to extraordinary

stories for every moment, every emotion and every member of the family, providing

an unparalleled offering of the best entertainment for everyone, all in one place.

Max will bring a new streaming experience to Latin America, with an unparalleled

catalog including more than 37,000 hours of content – more than double the

amount currently on HBO Max – on a more robust platform with more

personalization features, inviting consumers to find their favorite stories or discover

a new passion.

Max will feature extraordinary stories for everyone, with a diverse collection of

content of the highest quality in entertainment across all genres and formats, from

Warner Bros. Discovery's extensive family of iconic brands in Latin America,

including HBO, Warner Bros., the DC Universe, Discovery, Discovery Home &

Health, ID, Discovery Kids, Cartoon Network, and Adult Swim, as well as the

most beloved franchises by fans around the world, including GAME OF


THEORY, DC superheroes, LOONEY TUNES characters, RICK & MORTY,

NAKED AND AFRAID and 90 DAY FIANCÉ, among others. In addition, the

platform’s content offering will include the first-window streaming rights of films

from major studios such as Sony Pictures and NBCUniversal (in Spanish speaking

markets); as well as live programming, including “Awards’ Season” and live

sporting events (in some countries); and a variety of local original productions

developed with the talented community of Latin American creators and artists. All

this, accompanied by an enhanced user experience that will allow each consumer

to choose and discover their own journey through the platform.

Max will bring subscribers a unique experience with options to choose from the first

moment they visit the platform, starting with the selection of the plan that best suits

their preference.


At launch, Max will offer 3 plans(*) for new subscribers, each with a monthly or

annual payment option, the latter offering savings (**), when subscribing directly

through Max.

Basic with Ads Plan:

- This plan will allow users to enjoy Max at a lower price and will include


- Users will be able to stream content on 2 devices simultaneously.

- Content will be available in Full HD resolution.

Standard Plan:

- Users can stream content on 2 devices simultaneously.

- Content will be available in Full HD resolution.

- This plan will allow up to 30 downloads of available content to watch offline.

Platinum Plan:

- Provides the best consumer experience.

- Users can stream content on up to 4 devices simultaneously.

- Content will be available in Full HD or 4K resolution, and with Dolby Atmos

sound, for available content.

- This plan will allow up to 100 downloads of available content to watch


For additional information about plans and pricing by country, click here.

On February 27, HBO Max will become Max. Current subscribers of HBO Max,

whether they have subscribed directly to the platform or through one of HBO Max's

partners in the region, will have access to Max on the day of launch. Current

subscribers will keep their existing HBO Max plan features and price for a limited

time following the launch of Max. Those who subscribed to HBO Max with the 50%

launch offer billed through HBO Max, will keep the promotion as long as they

comply with the terms and conditions of that promotion.

HBO Max subscribers will be able to discover this new experience on Max while

keeping their current profiles, settings and viewing history, continuing their Max

journey exactly where they left off. In some cases - depending on device or

operating system - the HBO Max app will be automatically updated to the Max app

on February 27th. In other cases, when users open their HBO Max app, they will

be prompted to download the new Max app, allowing them to begin exploring the

new platform in just a few clicks.

Additional details about Max's streaming experience will be announced in the

coming weeks.

*Full HD, 4K Ultra HD, and Dolby Atmos not available on all content within each plan. Live content in Standard and Platinum plans may contain ads. Downloads may include restrictions in certain content.

(**) Savings based on lowest priced annual plan vs. its monthly version paid over 12 months.