AMARRES, the first Mexican series under the Max Originals brand, produced by WarnerMedia Latin America, premieres its first season on August, exclusively on HBO Max. The new family drama invites you to see love from the point of view of Ana (Gabriela de la Garza), a unique and free-spirited woman, who will try to keep her family together at any cost.
The story centers on an unconventional mother who, desperate due to her financial situation, is forced to reclaim her family tradition: the business of pre-Hispanic magic and moorings that belonged to her grandmother Celia, who was considered a witch. Although she doesn't believe she has a special gift, as her grandmother claimed, Ana begins to practice the love moorings to raise the money she needs to save her family.
AMARRES touches on subjects like homosexuality, polyamorous relationships, divorce, family and Mexican traditions; and it shows a Mexican society that is going through a transformation in the role of women, whereby empowerment is a relevant and attractively provocative theme, all presented through a fresh, unique, real and fun tone.
“HBO Max is a global platform, but with stories that reflect each region’s culture. AMARRES is an example of the commitment that we have to depict local stories that go beyond borders to, thus, show values, traditions and culture through a new story. It has everything to make us laugh and almost simultaneously touch us. The stories from Mexico have a major impact and we are sure that AMARRES won’t be any different,” commented Tomás Yankelevich, Chief Content Officer, General Entertainment, WarnerMedia Latin America.
“For me, AMARRES is the most beautiful project of my 20-year career. It’s a different story that is moving and funny, where I had the opportunity of trying new experiences as an actress,” stated Gabriela de la Garza, the actress playing the lead role.
AMARRES also includes performances by Hugo Catalán (The Game of Keys) and Juan Pablo Medina (Dad Wanted).
“Amarres was so much fun that it didn’t even seem like we were working; everything was laughter among friends, magic and a really cool atmosphere. We're going to rock our premiere on HBO Max because we're going at it with everything!” said Hugo Catalán.
HBO Max reinforces its commitment to tell each country's own stories and to give space to different local voices. AMARRES is part of the more than 100 productions planned to be produced in Latin America in the next two years under the Max Originals brand.
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