Miami, July 27, 2009 – HBO Latin America (LA) announced that it will begin broadcasting “The Alzheimer’s Project” in the region on August 4. This four-part documentary film series looks at Alzheimer’s from the point of view of the patient, the patient’s family and the people responsible for caring for him or her on a daily basis, while also delving into the latest advances in Alzheimer’s research through interviews with 25 leading specialists in the field.
“It’s very gratifying for HBO LA to broadcast this documentary because it will help raise awareness about this illness. That’s why we decided to join forces with local associations to more effectively support those entities working to improve the quality of life of people suffering from this disease,” said Gustavo Grossman, vice president and general manager of HBO Networks.
In the United States, “The Alzheimer’s Project” was created in collaboration with the National Institute on Aging, whose role was to ensure that the documentary’s content was consistent with the results of scientific research into this disease. The series’ producer is John Hoffman and the executive producers are Sheila Nevins and Maria Shriver, whose father was diagnosed with Alzheimer’s in 2003.
With the goal of supporting foundations that work to educate the community about this illness, HBO created an outreach and awareness-raising platform in Latin America, joining with different local entities to promote the documentary and issue an appeal to society for help.
The first chapter of the documentary, titled “Caregivers,” highlights the sacrifices and successes of people who experience first-hand their loved ones’ descent into dementia. The second chapter, titled “’Grandpa, Do You Know Who I Am?’ With Maria Shriver,” looks at what it means to be a child and/or grandchild of someone suffering from Alzheimer’s disease. “Momentum in Science” consists of two parts and shows the scientific advances made by 25 physicians and Alzheimer’s specialists working to find a cure. The fourth and final chapter of the project is “The Memory Loss Tapes”, which provides an up-close look at the lives of 7 Alzheimer’s sufferers who are in an advanced state of dementia.
As in the United States, HBO LA has launched an online platform to complement the broadcast of the documentaries. More information about the illness and the associations that participated in this initiative is available at www.hbomax.tv/alzheimer.